The world wide web is a billion plus websites (and counting). 28% is powered by WordPress. At a time when the world is shifting to mobile first, Appmaker makes it possible to seamlessly port your WordPress websites to mobile platforms and manage it dynamically. Any WordPress website can be converted to a native iPhone or Android app in a matter of minutes. The customer is also provided with powerful capabilities to dynamically manage its content. The surge in publishing happened when people with limited technical skills could start publishing using platforms like WordPress. What WordPress was to the web, Appmaker is to mobile.

The go to market strategy is to capture the WooCommerce market first. WooCommerce is a very successful WordPress plugin that converts any WordPress website into an e-commerce website. 28% of all ecommerce websites are powered by WooCommerce. There are over 2 million WooCommerce websites. WooCommerce itself was acquired by WordPress for an estimated 30 million USD.

Appmaker today has 223 paid customers – 186 of which are WooCommerce customers. The growth achieved has been all organic and inbound with zero dollars spent on advertising. The platform receives 7 to 8 new leads on a daily basis. What has been adopted so far is a one-time purchase model. The average purchase price of a WooCommerce customer is over 250 USD.